01Context
DataMec has been doing integrated direct marketing since 1983: mailing, variable-data printing, data management and multichannel communication. Joining the INDI Group demanded a website reflecting the company’s digital evolution — a forty-year story with huge numbers (290 million mailings, 620+ partners) told, until then, by a dated web presence.
02Solution
A corporate site built around the history and the numbers: a high-impact typographic hero, animated counters for company metrics, a case-history section for past work, and an information architecture designed for two different audiences — those searching for a direct-marketing supplier and those validating the reliability of a long-standing partner. Metadata, Open Graph and semantic structure refined page by page.
03Results
A digital identity aligned with the Group’s positioning: DataMec now presents itself to enterprise and public-administration clients with a fast, coherent, properly indexed website. The project became the reference model for the web communication of the group’s other companies.