01Context
SLY·Video integrates physical printed messages with promotional and emotional video: three print formats (Small, Folder, Box) containing video screens, shipped directly to the target. On top of the container, a platform generating personalized, dynamic (created on the fly with variable data) and interactive videos that collect data for profiling.
02Solution
The product is unusual, so the landing must show rather than explain: the three formats present themselves through clickable demo videos, the personalized-video section walks through the three key properties — personalized, dynamic, interactive — and the journey closes on a direct sales contact. Video here is not decoration: it is the product, and the UX is built around its smooth playback.
